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How are Digital Platforms Used for Better Marketing Practices?

Digital marketing, as the name suggests, relies on the internet to connect with a broad target audience through various digital media platforms. Leveraging these digital media channels and platforms for marketing as well as the promotion of a brand can be immensely helpful. Although a digital marketing online program covers the A-Z of every single digital media platform, this guide can give you a basic understanding.

Let’s begin!

1 – Website

Website is primarily the center of all your digital marketing efforts.

Brands and organizations use a website to host content while using other digital media channels like Facebook, Instagram, etc. to promote it. Most of the digital marketing activities performed by marketers link back to the website, where an action is expected to take place, and the conversions are tracked.

2 – Content Marketing

Content marketing is the spine of all digital marketing efforts.

Whether you have a well-planned content marketing strategy or not, you’re creating content to inform, entertain, inspire, or persuade potential buyers through other channels. Some of the most common formats through which you can use the content for better marketing include blog posts, videos, images, infographics, podcasts, eBooks, etc.

3 – Search Engine Optimization (SEO)

SEO is the jet pack of all digital marketing efforts.

SEO encompasses on-page as well as off-page activities that help boost a website’s visibility in the search engine results pages (SERPs). Earlier, SEO was primarily text-based, but that was before the invention of AI and machine learning. Now, voice search has gained prominence as well, which is why SEO activities now need to have a conversational approach as well.

4 – Email Marketing

Email marketing is a lost art, but it is an effective digital marketing practice.

Email marketing maintains a database of cold and warm contacts and sending them email alerts about a brand’s new products or offers. It is an effective digital channel to communicate with the audience on an ongoing basis. Email marketing is beneficial to build a subscriber base, retain existing ones, promote offers and discounts, and distribute content.

5 – Social Media Marketing

Social media platforms are the medium through which most of the content is distributed.

Social media marketing ensures the brand is present on all digital platforms that users are active on. These include Facebook, Instagram, Twitter, Snapchat, and LinkedIn, where you can promote and distribute content through both organic as well as paid channels. Social media plays a pivotal role in propagating video marketing and the ephemeral content wave.

Closing Thoughts

Digital marketing is a multi-facet discipline. You need to understand it in-depth before you start promoting a business or a product. Digital marketing online programs can help you gain a deeper understanding of the why, what, and how of leveraging various digital marketing channels for best marketing practices.

One such course you can pursue is MICA certification course in digital marketing. Offered on the Talentedge platform, this MICA certification course in digital marketing has been designed to familiarize participants with the critical aspects of digital marketing.

By equipping you with the best tools, methodologies, and themes, this MICA certification course in digital marketing is an ideal choice to grow your career in this domain.