It can sometimes be the simplest step but also often one of the most complicated: choosing the ideal name for your company or website. Indeed, many people find it difficult to find a name that is catchy, that corresponds to its subject, that is not like its competitor or even that is easily pronounced.
Many criteria to think about so as not to be mistaken which regularly generate a significant loss of time. Here are some steps and tips to define the name of your company, your product, your brand or your website.
The essentials for a successful company or site name
FIND A NAME RELATED TO YOUR MARKET
Define your positioning, your target, your offer, and your values to have a solid working base. Then think about what your target customers are looking for to avoid abstract or general terms. The ideal is to find a name related to the market niche you want to conquer.
You will have plenty of time to change the name of your company when it has grown in order to attract an international clientele. On the other hand, do not describe your activity in the name in case you rotate to change the product or service.
DO NOT PUT A GEOGRAPHICAL INDICATION
If it is important to find a name related to your activity, it can however be risky to add a notion of locality: region, city or country. This can cause some problems if you want to develop your business internationally.
One exception, however: if you are a local producer, adding a place name gives meaning and authenticity to your business.
MAKE YOUR NAME “Brand”
Think about the sound of your company name: depending on its ending, for example, a name will have more of a feminine (not ending with “a”) or masculine (ending with “o”) connotation, the V means speed, the X and Z are associated with “cutting edge” products.
THINK ABOUT THE VISUAL APPEARANCE
A brand name is always accompanied by a visual identity: logo, fonts, colors, slogan, etc. Try to imagine the final rendering of your logo by searching for the name, this may give you ideas or, on the contrary, make you realize that the final rendering does not correspond to the image you had of your startup.
Your company name must transmit energy, both sound and visual. You are setting up your company, you are therefore full of dynamism and this must be reflected in your name and your visual identity.
Mistakes to Avoid When Finding a Startup and Company Name
FIND AN UNPRONOUNCEABLE NAME
Pronunciation is very important for your name. The fewer people manage to pronounce it, the less they will speak about it and the longer your reputation will take to make. Unless you bet on humor and offbeat like Ikea.
CHOOSE A COMMON NAME
Avoid choosing an overly common or trivial name that could be confused with another business, or be interpreted differently. Also, avoid first names.
OPT FOR A NAME THAT IS TOO LONG
The longer the name, the more difficult it will be to spell and remember. Choose an impacting and fairly short name, 4 syllables maximum.
DO NOT CHECK THE MEANING IN OTHER LANGUAGES
Even if you are barely launching your activity, it is possible that your business will develop internationally (this is all the evil that we wish you). So remember to check the translation of your name, at least in English. Do you want to drink this Croatian drink for example?
KEEP ONLY THE INITIALS
Several studies have shown that it is much easier to remember a name, even if invented than initials. We often tend to mix them up or even forget about them.
FOLLOW FASHION AND TRENDS
The trends are short-lived but your name is going to last over time. You can follow the fashion for your logo or slogan as they can easily be changed on a regular basis. However, it will be more difficult for your name.
IGNORE THE WEB
A common mistake is to find a name, file it, and then realize that the domain name and the name on social networks are already taken. Remember to check availability each time a name idea comes to you.
Tool to find your company name
Make My Name
MakeMyName is a company specializing in the creation of company names. The start-up has developed the Make My Name application which makes it possible to search for synonyms, to check if the word is not a problem in other languages and to know if the domain name is legally available.
Panabee is a free search engine that allows you to find domain, company or even application names very quickly. Indeed, this utility suggests several expressions related to your activity.
Easy to use, Panabee provides you with domain names in your home country and internationally. It also tells you if the chosen name is already taken on the social networks Twitter, Facebook, Instagram, and Tumblr.
Shopify also offers a company name generator tool: it allows you to generate company names and check the availability of the domain instantly.
Namegeneratorz will offer you a company or brand name based on the keywords associated with your activity. Example dragonborn name generator where we will generate dragon names so there also other tools like business name generator which can help you out.
DomainR is a search engine that will then indicate the domain names still available. From its interface, you can see who owns the domain names.
How to protect your business name?
That’s it, you have found your name but there is one last step: legal protection.
Only one name to remember: INPI. Register your mark and you will be protected against plagiarism. We still advise you to call a specialist to do an availability search so as not to copy yourself a name or choose one too similar to another brand.
In the end.
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