When you own a holiday park, you want to make the most of every avenue available to you when it comes to marketing. You want potential customers to be aware of you and think about you when they start considering their holiday options, so making the most ofevery marketing opportunity available to you is a good idea.
There are many ways of marketing your park, both online and offline, but social media is more of the most cost-effective strategies at your disposal, and something that you should not ignore.
We spoke to Elite Dynamics, who provide holiday park mangemant solutions, and they told us “social media is most definitely one of the most important marketing tools available to you. You can see incredible results just by investing a little bit of time into getting to grips with the various platforms and building yourself a strategy. It doesn’t cost you a penny to run, which makes it all the more attractive.”
But how do you grow your following on social media so that you can truly make the most of it? Read on, as we have a few tips for you.
Know your audience
From the get-go, you need to establish exactly who your target audience is to ensure that your posts are reaching those who are likely to be interested in your park and what you have to offer.
The goal isn’t to reach as many people as possible, but rather enough of the right people. Targetting your posts is important, as if you cast your net too wide you may well reach more people, but your engagement will be far lower than you would like it to be.
Create engaging content
When you share content on social media, your goal is to elicit a response from your audience. The only true way to do this is by creating content that is genuinely interesting and exciting, that people want to interact and engage with.
Work on creating content that is relevant to your park and make sure that it is always on brand, not necessarily always sales orientated. If the content is good and shareable then you’re doing something right and hopefully you can reach as many people as possible.
Everything should be kept consistent across your social strategy, from your posting schedule to your tone of voice, photo editing, and the type of content you post. A consistent tone is important to make you recognisable and give a feeling of familiarity to your audience, so even if you have several different team members managing your social media accounts, strive to maintain it.
In terms of a posting schedule, you want to find a schedule that is realistic and then stick to it as people will grow accustomed to how often you post. Don’t aim to post every single day if it isn’t possible to create great content to support this.
You can make use of scheduling tools to automate the process where appropriate, so that your social media mangement time can be slotted into one or two hours a week.
Share aspirational photos
In this day and age, photos are the lifeblood of social media, and they perform much better than plain text posts. Chances are, you’re keen to show off how beautiful your park is anyway, so make the most of the most photogenic areas to entice would-be guests.
Instagram is the ideal platform to utilise, but Facebook and Twitter are also platforms where posts perform much better when they include a photo.