According to managers and analysts there are at least 7 good reasons why companies invest in a videoconferencing solution. In this article we briefly describe the benefits of video conferencing for businesses.
Video conferencing reduces travel costs
In today’s globalized economy, traveling is the prerequisite for taking full advantage of market opportunities.
Going abroad to meet customers and partners is a business ritual that has been respected for years and nothing can ever replace the immediacy and impact of live interactions. But a large percentage of business trips or routines – at all costs – can be reset via videoconferencing. The great improvements in video quality, availability and ease of use of the service and the ability to share high definition content make videoconferencing today the most effective tool to reduce the cost of physical meeting attendance.
Travel cost savings are easy to calculate to determine the ROI of a videoconferencing investment. To calculate the ROI of the videoconference you have to take the number of trips each year and multiply it for the total cost of travel: transport to and from the airport, flight, stay expenses, the cost of the time lost in the trip. After doing these calculations, you compare it to the investment to get the service and any videoconferencing equipment. Most companies will find that one-year travel costs are considerably higher than the video conference equipment!
Videoconferencing increases the productivity of workgroups
Workgroups may have productivity problems due to communication difficulties among people in different locations. Most teams interact via phone, email, instant messaging, or workflow applications. However, 80% of communication is through nonverbal language, so the ability of people to collaborate remotely using these methods can be slower and more difficult. If meetings take place in videoconferencing, it is easier for participants to stay focused by imaging.
The video allows you to grasp the expressions of nonverbal language and makes communication much faster than the myriad of emails or messages that are normally exchanged in remote discussions. The result is that decisions are taken more quickly and the productivity of the whole team increases considerably.
Videoconferencing provides constant support for mobile people
Professional videoconferencing is now possible not only with room secure video conferencing systems (eg H.323 endpoints) but also with PCs, laptops, tablets and smartphones, and in any area covered by WiFi or 3G / 4G networks. This allows at any time to organize instant meetings in videoconferencing or webconference with employees, customers, agents, suppliers, and partners who are outside the office or home.
Videoconferencing improves staff selection and recruitment
Recruitment processes can be very long and expensive, especially when candidates are in other cities or when multiple business figures are involved in the selection interviews. Companies that have videoconferencing systems in their offices can save a lot of time with the ability to conduct videoconference interviews. An additional benefit of video conferencing is that interviews can be recorded, allowing screeners to see and evaluate the candidate later on.
Videoconferencing improves the quality of life of employees
Another advantage of video conferencing in the corporate context is to help employees maintain a good balance between work and private life, thanks to the reduction in work travel that allows them to spend more time with families. With videoconferencing, in many cases, employees can play all or part of their work from home, thus reducing lost time and traveling expenses to go to the office.
Videoconferencing guarantees competitive advantages
Video conferencing offers many competitive advantages. Teams that communicate via videoconferencing share information and skills more effectively. This allows faster and more shared decisions that help save time for the launch of new products and services. Support and customer care teams use videoconferencing to establish a personal relationship with customers, boosting loyalty to the traditional call center.
Manufacturing companies use videoconferencing and content sharing to control product quality, make revisions, and ensure the accuracy of the entire distribution chain, taking advantage of competitors continuing to rely on traditional, slower, and more expensive methods. Videoconferencing allows sales directors to stay in constant contact with the sales force located in the country and abroad.
Videoconference respects the environment
Video conferencing is undoubtedly a “green” technology, because drastically reducing the need for travel also reduces energy consumption. With videoconferencing, businesses can also significantly reduce carbon emissions (CO2) in the atmosphere, adapting to environmental protection standards. Extended use of videoconferencing also allows the company to be included in supplier lists “eco- Friendly “, which will be increasingly preferred for international cooperation and development projects.