India, 24th February 2026: FTA Global, a new-age performance marketing company, has announced the onboarding of Apex Group, a leading global financial services provider, as its newest client. The mandate includes SEO, paid marketing, and website maintenance services, with a clear focus on strengthening digital visibility, improving performance in an AI-driven discovery ecosystem, and driving sustained brand growth.
Apex Group has established a strong global presence in financial solutions, including management company services, fund administration, and regulatory support. As the company continues to expand its digital footprint, it was looking for a strategic partner capable of combining technical expertise with performance-led execution. Following an exclusive pitch process, FTA Global was selected for its data-driven approach and proven ability to deliver scalable digital outcomes.
Under this one-year engagement, FTA Global will work to enhance Apex Group’s organic and paid visibility through advanced SEO frameworks, performance marketing strategies, and ongoing website optimization. The mandate will focus on strengthening search presence, improving user experience, and ensuring the brand remains discoverable and competitive in the evolving landscape shaped by AI-led search and digital discovery.
Commenting on the partnership, Senthil Kumar Hariram, Founder and Managing Director, FTA Global, said, “Winning this mandate from Apex Group is a strong validation of our AI-first, performance-led marketing philosophy. In a sector as intricate as global asset management, visibility alone is not enough. You need precision, trust, and measurable outcomes. With our TaaS model, we are embedding a dedicated, tech-forward team within Apex Group’s ecosystem to ensure their digital footprint is not just broader, but smarter and more conversion-efficient. We are ready to deliver impact from day one.”
“We were looking for a partner who could align with our vision of strengthening digital performance in a rapidly evolving technology landscape. FTA Global’s performance-driven mindset, combined with its deep expertise across SEO and paid marketing, made them the right choice to support our growth objectives and enhance our global digital presence,” said, James Margetson, Head of Digital Marketing at Apex Group.
FTA Global will collaborate closely with Apex Group’s global teams to deploy integrated digital strategies aimed at improving search performance, optimizing digital assets, and delivering sustained visibility in competitive financial services markets.
About FTA Global
FTA Global is a new-age marketing company founded by Senthil Kumar Hariram, who brings nearly 20 years of industry experience. More than a traditional agency, FTA Global functions as a high-performance marketing operating system that is fast, tactical, and accountable. Through its innovative Team-as-a-Subscription (TaaS) model, the company offers embedded growth teams that integrate directly into client workflows, delivering expert solutions across SEO, Paid Media, Content, Creative, and Analytics. By combining deep human insight with advanced technology, FTA Global delivers impactful marketing strategies that help brands grow faster and more efficiently.
About Apex Group
Apex Group is dedicated to driving positive change in financial services while supporting the growth and ambitions of asset managers, allocators, financial institutions, and family offices. Established in Bermuda in 2003, the Group has continually disrupted the industry through its investment in innovation and talent.
Today, Apex Group sets the pace in fund and asset servicing and stands out for its unique single-source solution and unified cross asset-class platform which supports the entire value chain, harnesses leading innovative technology, and benefits from cross-jurisdictional expertise delivered by a long-standing management team and over 13,000 highly integrated professionals.
Apex Group leads the industry with a broad and unmatched range of services, including capital raising, business and corporate management, fund and investor administration, portfolio and investment administration, ESG, capital markets and transactions support. These services are tailored to each client and are delivered both at the Group level and via specialist subsidiary brands.
The Apex Foundation, a not-for-profit entity, is the Group’s passionate commitment to empower sustainable change.